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Lower my price or change Agents?

The answer to this question is surprisingly easy. It all depends on what caused you to list with your current agent in the first place.

If they (the agent) told you the highest price at the listing appointment (way back when) and that was the main reason for selecting them, fire them. In the industry we call this 'BUYING THE LISTING'. This technique was taught in the mid 1980's and to the unwary seller, can lead to the old 'bait and switch'.

The objective is to get the listing at any price and then to blame everything, including the market and the buyers as to why it is not selling. You are being 'conditioned' until you eventually relent, effectively rewarding the agent for the (deceitful) process.

Now, if the agent told you the truth initially, and you listed with them because they were the most qualified for the job, stick with them. They did not create the market and they cannot cure it. Listen to them and act on their advice. Good agents are hard to find, so if you have one, congratulations.

In our current market the agent can (and does) make the difference. Call me for a consultation now. Simply click on the 'FREE CALL' button on the top right of this page.


Daryl Rouse

The first and only agent with a SALE GUARANTEE.